From developing inspired brand strategies for new businesses or for businesses that want to give their current brand a new lease of life.
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
Every new branding or re-branding project follows our six step process.
Research & Strategy
First up we delve into your business to understand the brand challenges within the context of your industry. Once we understand your customer and your offering we can define a clear and creative strategy for the entire project.
The conceptual stage is a collaborative process during which we have the opportunity to discuss ideas and thinking. Once we agree on the conceptual direction we then press on to the next phase.
Design & Direction
It’s about sourcing the right visuals. This asset creation is the key to delivering the right message to your target audience. If you already have a logo, fantastic, if not, it is during this stage we can explore the process of creating a new one.
Collaboration & Development
The magic is about to happen. Rome wasn’t built in a day, and neither shall any content or assets be signed off without proper consideration. Once this stage is approved the design foundations are set and the real fun begins.
Application & Rollout
This could be a display suite, website, corporate brochure or bespoke signage. Whatever that may be, our controlled and considered process means we deliver every project with quality and absolute consistency.
Your values and objectives are launched for all to see. Your brand is in the making and because of this, we will continue to nurture and encourage your project post launch, track it’s success and stay connected.
Launching a new product or in need of some brand realignment? LET'S TALK