A CALL TO ACTION!
BACKGROUND
Let me transport you to the East Coast seaside village of Anderby Creek. A population¹ massively outnumbered by caravans, voted one of Britain's 10 best hidden beaches², and home of the Cloud Bar; the UK's first permanent cloud-watching outpost.
DISCOVERY
Although drawing thousands of visitors each summer, Anderby Creek faces significant challenges common to many coastal communities. High levels of deprivation persist, with nearly 90% of coastal areas ranking among the 20% most deprived in England³. Not a problem for the holidaymakers, but what about the residents, typically 65+, that are left behind when the holiday season closes for the winter? In late 2024, a Community Action Group was established by four village volunteers with the aim of addressing loneliness, reducing deprivation, and improving access to support for local residents. With plans underway, they recognised the need for a professionally crafted name and identity. Something that would inspire confidence and engagement from local businesses and residents, attract holidaymakers to their events, and provide a strong foundation for their campaign to grow. It had to reflect their community spirit and reject the notion that it’s just a small village where retirees and the elderly live. It needed to be lively, outgoing, tongue-in-cheek. They also needed someone to level up their storytelling, elevating it from over-the-fence chit-chat to a consistent and cohesive message.
DELIVERY
Working with the team we developed a name and identity that truly leads the charge. The name “ACT: Anderby Creek Together” reflects the group’s mission, emphasising action, local pride, and a spirit of unity among residents and visitors. For the logo, we developed a visual rallying point that reminds people they’re part of a shared mission. It says: “We’re in this together. Let’s take action.” Flying the flag for Anderby Creek. The design was created to also appeal to holidaymakers for future merchandise plans – strengthening fundraising efforts. The wider brand identity introduces bold, deckchair-inspired colours, tying in the authentic British seaside with red, white and blue tones, and developing a design style for print and digital that would be instantly recognisable. The messaging is clear throughout: this is who we are, this is what we do, and this is why we’re doing it. The roll-out of the ACT campaign has been received with much positivity from the local community, and turnout for events is already growing. Phase 2 will see the launch of a new website that will include trackable event management, wider brand awareness and inclusivity around the village, and more fundraising through the busier months as we prepare for the off-season in winter.
¹ 382 according to the 2011 Census ² AOL Travel ³ North Lincolnshire Council Public Health Annual Report
