BRAND PILLARS
Strategy, Identity, Management, and Guardianship. Each pillar plays a vital role in shaping, nurturing, and protecting the brand, ensuring it resonates with the target audience and stands out in a competitive market. Our comprehensive brand development services cover everything from defining long-term strategic goals to maintaining consistent brand representation across all touch-points.
Here's a closer look at what we offer under each pillar:
THAT'S
IT!
Together, these four pillars create a holistic framework for building, maintaining, and safeguarding a strong brand. Each pillar is interconnected, and success in one area often reinforces success in the others.
BRAND STRATEGY
Defines the long-term plan for the brand. We'll work closely with you to understand your industry, target audience, market positioning, and competitive landscape, identifying your brand's unique value proposition to develop a strategy that resonates with your customers. This stage sets the foundation for all other brand-related decisions.
COVERS:
Creative concepts, brand roadmap, brand manual, mission and vision statement, strap-lines, slogans, brand naming, brand values, brand persona.
YOUR EXTERNAL INTERNAL DESIGN DEPT.
BRAND MANAGEMENT
Our Brand Management service is designed to seamlessly collaborate with marketing departments to produce ongoing monthly design assets. By working closely with your team, we ensure that every piece of content—whether it’s for print, digital, or campaign materials—aligns with your brand's strategic objectives and maintains consistency.
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BRAND IDENTITY
Incorporates the visual and verbal elements that make a brand recognisable. We'll develop the visual identity for your brand. In brief; a logo, colour palette, typography options, icons, and other design assets. Consistency in these elements is crucial to building a strong and memorable brand identity. The goal is to create a visual and emotional connection with your audience that distinguishes your brand from its competitors.
COVERS:
Logo, colour, typography, tone of voice, icons, design assets, brand guidelines.
BRAND MANAGEMENT
Involves the ongoing activities to maintain and enhance your brand's equity. We oversee all design output for your brand, across digital and print media, monitoring brand performance, adapting to market changes, and ensuring that your brand remains aligned with its strategic objectives. We can work from existing brand guidelines, or from the one we've put in place through the Strategy and Identity stages. Effective brand management helps in building trust and loyalty among consumers.
COVERS:
Ongoing day-to-day output of branded assets; print, digital, campaigns.
BRAND GUARDIANSHIP
This pillar emphasises the importance of upholding brand values and preventing any activities that may harm the brand image. By monitoring your output, socials, and website, we'll ensure that your brand is represented consistently across all touchpoints, protecting the integrity and reputation of your brand. Brand guardianship requires a proactive approach to maintaining the brand's authenticity and trustworthiness.
COVERS:
Brand consultancy, guardianship, brand monitoring, mentorship.
