James has built a successful and respected career in the music industry spanning four decades, amassing countless published works and collaborations, as well as featuring across the world famous Cafe Del Mar series. Leveraging this wealth of experience and in search of more creative freedom, he decided to launch his own record label to house his future releases. James came to us with the label name needing a brand identity that conveyed the curious personality of the Balearic music scene, that is a reflection of his long-standing professionalism, and future-proofed for developing new artists, hosting events, or producing merchandise.