Beyond Launch™ is where brands are built.
Launch is visible. Drift is gradual.
Most rebrands look strong at launch. The problems don’t show up straight away – they appear in the weeks and months that follow, when campaigns begin, sales teams create their own versions, new hires interpret things differently, and everyday decisions start shaping the brand.
No one intends for it to loosen. It just does.
That’s the reality of momentum.
That’s why we built Beyond Launch™
Instead of delivering a rebrand and stepping away, we stay involved for the first year. Not to hover. To help the brand take shape properly – in real situations, under real pressure.
Because brands aren’t built in a presentation.
They’re built in use.
How the year is structured
MONTH 1 – 3
Strategy + Identity
We define the decisions that matter.
We build the visual and verbal system properly.
We make sure the foundations are solid.
MONTH 4 – 12
Application + Guardianship
This is where brands usually unravel.
We help apply the identity in real situations.
We sense-check decisions.
We support campaigns, new ideas and internal work.
We make sure the brand holds together as it grows.
Proper Guidelines
Most guidelines are written before the brand has been properly used.
We do it differently.
We build the guidelines across the first year, using real campaigns and real materials as references. That way the final document reflects how the brand actually works. Not how it was imagined on day one.
Where you land.
At the end of 12 months, you have:
– A brand that’s been tested in use
– Clear, practical guidelines built from real examples
– A team that’s confident applying it
From there, you can continue the partnership or take things forward in-house.
OUR PROMISE
We don’t disappear after delivery.
Investment
Every organisation is different. The level of strategy, architecture and ongoing support required will shape the investment. Our 12-month partnerships typically fall within the following ranges:
Foundation
For organisations evolving an existing brand.
£2,500–£3,500 per month
(£30k–£42k across 12 months)
Includes:
-
Brand strategy refinement
-
Identity system development
-
Core rollout assets
-
Ongoing application support
-
Guidelines built across the year
Best for: single-brand organisations with internal marketing teams.
Focus
For organisations repositioning or restructuring.
£3,500–£5,000 per month
(£42k–£60k across 12 months)
Includes:
-
Deeper strategy
-
Brand architecture
-
Full identity build
-
Campaign rollout support
-
Regular decision sense-checking
-
Structured guardianship
Best for: growing organisations with multiple audiences or service lines.
Stewardship
For complex brands or groups.
£5,000–£8,000+ per month
(£60k–£96k+ across 12 months)
Includes:
-
Group architecture
-
Sub-brand systems
-
Leadership alignment
-
Embedded brand execution support
-
Ongoing campaign and asset creation
-
Strategic brand counsel
Best for: multi-brand organisations or marketing teams needing embedded support.
FEEDBACK
Adam Whittick
Operations Director, Spitfire Analytics